On-demand services app — Attendv / Betek

Context

Attendv / Betek needed a web platform connecting users with on-demand services, requiring real-time dynamic interaction and strong organic search positioning.

Problem

• No existing codebase — the platform had to be built from scratch.
• Performance and SEO were critical for user acquisition through organic search.
• The team was deploying manually, causing friction and release errors.

Solution

• Built the complete web application with React and Firebase, implementing dynamic features (real-time updates, service request management).
• Optimized performance and SEO through code splitting, lazy loading and proper metadata/HTML semantics.
• Set up CI/CD pipelines, automating build, testing and deployment.

Result

• Measurable improvement in load speed and search visibility.
• Automated deployment flow, removing error-prone manual steps.
• Maintainable codebase for continuous product iteration.